Prince Harry and Meghan will be prevented from using their “Sussex Royal” brand after stepping down as senior members of the firm because the Queen thinks its continued use is “untenable”.
The Duke and Duchess of Sussex —who have spent considerable sums of money establishing their label — will now to have to restyle their commercial and charitable platform because the monarch objects to them using the word “royal”.
Its continued use is being reviewed after the couple’s decision to establish a new life in Canada.
The Queen and senior household officials are understood to have ruled it is no longer justifiable for Harry, 35, and Meghan, 38, to keep the word “royal” in its branding. However, a source said: “Discussions are still ongoing.”
The source added: “As the Duke and Duchess of Sussex are stepping back as senior members of the royal family and will work towards financial independence, use of the word ‘royal’, in this context, needed to be reviewed.
“As part of the process to transition the Duke and Duchess of Sussex into their new chapter, planning has been well under way around the launch of their new non-profit organisation. Details will be shared in due course.”
Harry and Meghan registered Sussex Royal as a trademark internationally on items including clothing, stationery, books and teaching materials.
The couple began using the label last year and their Instagram page, @sussexroyal, which carries the branding, has amassed 11.2million followers.
They launched the website, sussexroyal.com, outlining their “progressive new role” after announcing last month they would be stepping back as senior royals.
Their new life away from royal duties is expected to begin this spring.